World Water Day


There are 7 billion people to feed on the planet today and another 2 billion are expected to join by 2050. Statistics say that each of us drinks from 2 to 4 litres of water every day, however most of the water we ‘drink’ is embedded in the food we eat: producing 1 kilo of beef for example consumes 15,000 litres of water while 1 kilo of wheat ’drinks up’ 1,500 litres. When a billion people in the world already live in chronic hunger and water resources are under pressure we cannot pretend the problem is ‘elsewhere’. Coping with population growth and ensuring access to nutritious food to everyone call for a series of actions we can all help with:

  • follow a healthier, sustainable diet;
  • consume less water-intensive products;
  • reduce the scandalous food wastage: 30% of the food produced worldwide is never eaten and the water used to produce it is definitively lost!
  • produce more food, of better quality, with less water.

At all steps of the supply chain, from producers to consumers, actions can be taken to save water and ensure food for all.

Want to see your water consumption? created a "game" to see how much water is on your plate!  Here.

Categories: Uncategorized


  1. booguloo said on March 22, 2012
    Thanks for the information.
  2. Steven said on March 23, 2012
    What are we going to do if the 2 witnesses withhold rain from the earth? Just thinking!
  3. granbee said on March 23, 2012
    No running sprinklers on the lawn wide open in 105 degree heat this summer! Think of the evaporation. And we all need to study how the Native Americans in the Southwest raised such nutritious vegetables and grains with so little water!

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